Ninty-nine point nine percent (99.9%) of all online business conducted on the internet begins with a simple search on a search engine. That's why it's absolutely crucial that you research and select the key phrases you optimize your website for. In fact, selecting key phrases can, and often will be, the determining factor that 'makes or breaks' your online business.
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Some of the key phrases we optimize for will be natural. Product names in an e-commerce store for example, are examples of natural key phrases. Each product description page in an online store should be optimized for that product name.
But there are many other key phrases that are not as natural, and we’ll want to choose our key phrases carefully.
There are essentially 3 different factors we want to consider when selecting key phrases.
- Number of times the keyphrase is searched for in Google (where 90% of all internet traffic comes from)
- Amount of competition a keyphrase has. A lot of people think this means the number of results you get from the Google search for a keyphrase, but really we want to know how many people have optimized a page for this keyword.
- How relevant a keyphrase is to you. Obviously, we want to select key phrases that closely match the content of our website.
There are four different tools that I normally use to do my keyphrase analysis and evaluate these key factors.
- http://www.google.com/webmasters/ – Provides key phrases you already rank well for. You can use these key phrases as a starting point, and then try to improve on them.
- http://www.semrush.com/ – Provides Extremal useful information, such as top performing key phrases and any given website. i like to use the to 'spy' on my competitors, to see what keywords they're using. Also provides AdWords key phrases that they are advertising with.
- https://adwords.google.com/select/KeywordToolExternal – I use this to determine how many searches each keyphrase gets each month, how much competition a keyphrase has, and to find new key phrases from their list of suggested key phrases.
- http://www.wordtracker.com/ – This tool comes with a free 7 day trial. It actually gives the number of times a keyphrase is searched for on Yahoo, and it’s usually a little further behind than Adwords, but it’s good to have a different perspective.
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When looking over your list, and selecting your final key phrases, lets keep a few things in mind. The more competition a keyphrase has, the harder it will be to rank well for it. We want to select key phrases that have a lot of searches, but also that don’t have a full bar of green, indicating stiff competition.
Also remember that for each keyphrase you select, we are going to have to have a single page on your site that is optimized for it. That has a couple of different implications.
- First, they key phrases you select need to be related to your content. If a keyphrase doesn’t fit, don’t force it.
- Second, later on, you’re going to have to come up with what pages to put to optimize for each keyphrase. Try to think of pages we can optimize for the key phrases you select.
Finally, don’t forget your categories! If you have category pages in your site, don’t forget to select strong a keyphrase for each category. Turn each category of your site into a keyphrase that web surfers can search for and find your site more easily.
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Become and AdhocAds Advertiser today at www.AdhocAds.com
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